Challenges of socio-environmental sustainability and New Media Potentials: an empirical evidence from Nigeria

In 1987, the Brundtland report - “Our Future” was initiated by the World Commission and has since then revolved to the recent call for “sustainable development goals” (SDGs), which reinforced the need to drive a sustained economic development, improved people’s welfare and environmental wellbeing across the globe, however, as time has proven, this effort has remained largely a shadow of itself. Nigeria presents a typical example of this contention – where corporate-stakeholder’s conflict has become the norm – due to the perceived negligence of the environment and marginalisation of the locals where petroleum resources are explored, hence, alternative and effective measures of engagement is required to address these phenomena. Thus, by relying on empirical evidence drawn from 33 respondents across Nigerian petroleum industry, this study proposes that new social media can be securely integrated by international oil organisations/businesses, to amplify stakeholder’s engagement and socio-environmental sustainability in the country.