Attempting to move away from commodity based products and related activities into higher value added ones remains one of the key challenges for R&D Managers. This research paper focuses on developing an understanding of these challenges in the UK packaging industry. The research focuses on a case of a single firm, within this process industry, that largely produces commodity products. The paper particularly focuses on Lager’s (2000) product degradation-upgrade cycle model, and characterises the 'upgrade' aspect of this model. The paper presents the findings of a three-year research project with one of the largest packaging manufacturers in Europe. The findings provide insight into the problems faced by the company in their R&D activities attempting to 'upgrade' from producing largely commodity products to differentiated functional products. Finally, we provide insights into the management of R&D with regards to the company's position in the supply chain, and particularly highlight issues experienced with regards to acquiring knowledge and working with 'downstream' customers and other supply chain members.
|Publication status||Published - May 2011|
|Event||Managing R&D, Technology and Innovation in the Process Industries - Grenoble, France|
Duration: 5 May 2011 → 6 May 2011
|Conference||Managing R&D, Technology and Innovation in the Process Industries|
|Period||5/05/11 → 6/05/11|