Chinese female purchasing intention towards cosmetics brands

Meng Shan Wu, C. H. S. Chen

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationAsia branding
    Subtitle of host publicationConnecting brands, consumers and companies
    EditorsBang Nguyen, T.C. Melewar, Don E. Schultz
    PublisherPalgrave Macmillan
    ISBN (Print)9781137489951
    Publication statusPublished - Oct 2016

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