Original language | English |
---|---|
Title of host publication | Asia branding |
Subtitle of host publication | Connecting brands, consumers and companies |
Editors | Bang Nguyen, T.C. Melewar, Don E. Schultz |
Publisher | Palgrave Macmillan |
ISBN (Print) | 9781137489951 |
Publication status | Published - Oct 2016 |
Chinese female purchasing intention towards cosmetics brands
Meng Shan Wu, C. H. S. Chen
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review