Chinese female purchasing intention towards cosmetics brands

Meng Shan Wu, C. H. S. Chen

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationAsia branding
Subtitle of host publicationConnecting brands, consumers and companies
EditorsBang Nguyen, T.C. Melewar, Don E. Schultz
PublisherPalgrave Macmillan
ISBN (Print)9781137489951
Publication statusPublished - Oct 2016

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