Chinese female purchasing intention towards cosmetics brands

Meng Shan Wu, C. H. S. Chen

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Asia branding
Subtitle of host publication	Connecting brands, consumers and companies
Editors	Bang Nguyen, T.C. Melewar, Don E. Schultz
Publisher	Palgrave Macmillan
ISBN (Print)	9781137489951
Publication status	Published - Oct 2016

Access to Document

@inbook{d17cc5deaa9b4898b118ba546860a2a0,

title = "Chinese female purchasing intention towards cosmetics brands",

author = "Wu, {Meng Shan} and Chen, {C. H. S.}",

year = "2016",

month = oct,

language = "English",

isbn = "9781137489951",

editor = "Bang Nguyen and T.C. Melewar and Schultz, {Don E.}",

booktitle = "Asia branding",

publisher = "Palgrave Macmillan",

}