Cinema going in the United States in the mid-1930s: a study based on the Variety dataset

M. Glancy, John Sedgwick

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Throughout the 1930s, the entertainment industry trade journal Variety published extensive information on the North American exhibition market in each of its weekly issues. The 'Pictures' section of Variety included weekly box-office reports from as many as 200 cinemas in 20 cities. The cinemas included were mainly 'first-run' venues with a large seating capacity, but there were also some smaller, second-run and specialty cinemas. The reports were organized by city, and they provided general comments on the trading conditions, audience preferences and promotional strategies seen in each city during the previous week, as well as more specific reports from a selection of the city's cinemas, indicating the box-office results for the week, and listing the items on each cinema's programme.
Original languageEnglish
Title of host publicationThe classical Hollywood reader
EditorsS. Neale
Place of PublicationLondon
PublisherRoutledge
Pages179-208
Number of pages30
ISBN (Print)9780415576741
Publication statusPublished - 2012

Fingerprint

Dive into the research topics of 'Cinema going in the United States in the mid-1930s: a study based on the Variety dataset'. Together they form a unique fingerprint.

Cite this