Co-creation experience and place attachment: festival evaluation

Carol Zhang, Lawrence H. N. Fong, ShiNa Li

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    Abstract

    Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors’ satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.
    Original languageEnglish
    Pages (from-to)193-204
    Number of pages12
    JournalInternational Journal of Hospitality Management
    Volume81
    Early online date22 May 2019
    DOIs
    Publication statusPublished - 1 Aug 2019

    Keywords

    • cultural festival
    • co-creation
    • place attachment
    • satisfaction
    • customer-to-customer logic

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