| Original language | English |
|---|---|
| Title of host publication | The Challenge of Being Distinctive |
| Subtitle of host publication | What You Stand For and How It Delivers Strategic Advantage |
| Editors | Susannah Baker, Anna Myers |
| Place of Publication | London |
| Publisher | Case |
| Publication status | Published - Oct 2017 |
Communicating location
Emma Winter, Helen Thompson-Whiteside
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review