Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

Stacey Li, Pratik Modi, Meng-Shan (Sharon) Wu, Cheng-Hao (Steve) Chen, Bang Nguyen

Research output: Contribution to journalArticlepeer-review

68 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences

Engineering & Materials Science