Conceptualizing social capital in consumer-initiated online brand communities

Stacey Li

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2014
    Event2nd China Marketing International Conference (CMIC 2014) - Wuhan, China
    Duration: 11 Jul 201414 Jul 2014

    Conference

    Conference2nd China Marketing International Conference (CMIC 2014)
    Country/TerritoryChina
    CityWuhan
    Period11/07/1414/07/14

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