Conceptualizing social capital in consumer-initiated online brand communities

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - Jul 2014
Event2nd China Marketing International Conference (CMIC 2014) - Wuhan, China
Duration: 11 Jul 201414 Jul 2014

Conference

Conference2nd China Marketing International Conference (CMIC 2014)
CountryChina
CityWuhan
Period11/07/1414/07/14

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