Conceptualizing social capital in consumer-initiated online brand communities

Stacey Li

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Jul 2014
Event	2nd China Marketing International Conference (CMIC 2014) - Wuhan, China Duration: 11 Jul 2014 → 14 Jul 2014

Conference	2nd China Marketing International Conference (CMIC 2014)
Country/Territory	China
City	Wuhan
Period	11/07/14 → 14/07/14

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