Confronting breast cancer is crucial to India's economic development

Judith Fletcher-Brown

Confronting breast cancer is crucial to India's economic development

Judith Fletcher-Brown

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

Abstract

Breast cancer is a growing epidemic in India. It could kill 76,000 women a year by 2020, according to a recent study. It claimed more than 70,000 lives in 2012. At the heart of the issue is the country’s rapid economic development, which has made Indian women more susceptible to the disease, without building the infrastructure to prevent and detect it. But the good news is that boosting breast cancer awareness and encouraging early detection could play a significant role in reducing it.

Original language	English
Specialist publication	The Conversation
Publication status	Published - 10 Oct 2017

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://theconversation.com/confronting-breast-cancer-is-crucial-to-indias-economic-development-81717

2 Article

Reflexivity and the challenges of collecting sensitive data in India: a research note
Fletcher-Brown, J., 9 Feb 2019, (Early online) In: Qualitative Research. 11 p.
Research output: Contribution to journal › Article › peer-review

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Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, J., Pereira, V. & Nyadzayo, M. W., 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.
Research output: Contribution to journal › Article › peer-review

Open Access
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731 Downloads (Pure)

Cite this

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AB - Breast cancer is a growing epidemic in India. It could kill 76,000 women a year by 2020, according to a recent study. It claimed more than 70,000 lives in 2012. At the heart of the issue is the country’s rapid economic development, which has made Indian women more susceptible to the disease, without building the infrastructure to prevent and detect it. But the good news is that boosting breast cancer awareness and encouraging early detection could play a significant role in reducing it.

M3 - Article

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Confronting breast cancer is crucial to India's economic development

Abstract

UN SDGs

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Research output

Reflexivity and the challenges of collecting sensitive data in India: a research note

Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness

Cite this