Confronting breast cancer is crucial to India's economic development

Judith Fletcher-Brown

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

2 Article

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2019
Reflexivity and the challenges of collecting sensitive data in India: a research note
Fletcher-Brown, J., 9 Feb 2019, (Early online) In: Qualitative Research. 11 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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439 Downloads (Pure)
2018
Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, J., Pereira, V. & Nyadzayo, M. W., 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.
Research output: Contribution to journal › Article › peer-review

Open Access
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665 Downloads (Pure)