Consumers' price sensitivity (CPS) during times of a financial-hardship event: A critical literature review

Jason Sit^*
, Erica Ballantyne
, Jonathan Gorst

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Abstract
1 Article

2 results

2024

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success
Sit, J., 15 Feb 2024, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access
2022
Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective
Sit, J., Ballantyne, E. & Gorst, J., 23 Jul 2022, p. 124. 1 p.
Research output: Contribution to conference › Abstract › peer-review

Open Access