Consumers' price sensitivity (CPS) during times of a financial-hardship event: A critical literature review

Jason Sit^*, Erica Ballantyne, Jonathan Gorst

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Abstract
1 Article

1 results

Filter

2024

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success
Sit, J., 15 Feb 2024, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access