Consuming Olympism: consumer culture, sport star sponsorship and the commercialization of the Olympics

INIS

• stars 100%
• values 100%
• commercialization 100%
• marketing 100%
• comparative evaluations 50%
• growth 50%
• performance 50%
• increasing 50%
• bolts 50%
• cities 50%
• host 50%
• roots 50%
• tracks 50%

Social Sciences

• Commercialization 100%
• Consumer Culture 100%
• Rhetoric 25%
• Wealth 25%
• Late 19th Century 25%
• Track and Field 25%
• Merchandising 25%

Economics, Econometrics and Finance

• Marketing 100%
• Wealth 50%
• Sales Promotion 50%