Controversial sports sponsorships: effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions

Alessandro M. Peluso, Cristian Rizzo, Giovanni Pino

    Research output: Contribution to journalArticlepeer-review

    1892 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Controversial sports sponsorships: effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Nursing and Health Professions

    Medicine and Dentistry

    Psychology