Coopetition between SMEs in a non-high-tech industry: the case of the UK Alpaca Industry

Myropi Garri, Roger Fabian Vogt

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper examines coopetition between SMEs in the UK Alpaca industry. It investigates a) the motives behind SMEs’ coopetition b) coopetitive benefits for SMEs and for the market c) the coopetition success’ barriers. Using qualitative methods, we find that i) coopetitive SMEs pursue rent-gaining strategies with reduced financial risk, and are able to improve the market ii) motives relate to financial risk reduction and performance improvement iii) coopetitive SMEs accessed resources, improved quality, enabled economies of scale and knowledge diffusion in the industry iv) lack of trust or overtrusting can limit coopetition’s success v) geographical proximity is important practically or for strategic positioning. The majority of coopetition research focused on large enterprises in technological-intensive industries. We contribute to the understanding of the transferability of coopetition theory outside its traditional context, by bringing evidence of coopetition strategies between SMEs belonging to an alternative, fast growing and highly coopetitive industry.
Original languageEnglish
Title of host publicationBAM 2016 Proceedings
PublisherBritish Academy of Management
Number of pages25
ISBN (Electronic)978-0-9549608-9-6
Publication statusPublished - 8 Sep 2016
Event30th Annual Conference of the British Academy of Management: BAM 2016 - Newcastle, United Kingdom
Duration: 6 Sep 20168 Sep 2016
https://www.bam.ac.uk/civicrm/event/info?id=3013

Conference

Conference30th Annual Conference of the British Academy of Management
Country/TerritoryUnited Kingdom
CityNewcastle
Period6/09/168/09/16
Internet address

Keywords

  • noissn

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