Coopetition between SMEs in a non-high-tech industry: the case of the UK Alpaca Industry

Myropi Garri, Roger Fabian Vogt

    Research output: Chapter in Book/Report/Conference proceedingConference contribution


    This paper examines coopetition between SMEs in the UK Alpaca industry. It investigates a) the motives behind SMEs’ coopetition b) coopetitive benefits for SMEs and for the market c) the coopetition success’ barriers. Using qualitative methods, we find that i) coopetitive SMEs pursue rent-gaining strategies with reduced financial risk, and are able to improve the market ii) motives relate to financial risk reduction and performance improvement iii) coopetitive SMEs accessed resources, improved quality, enabled economies of scale and knowledge diffusion in the industry iv) lack of trust or overtrusting can limit coopetition’s success v) geographical proximity is important practically or for strategic positioning. The majority of coopetition research focused on large enterprises in technological-intensive industries. We contribute to the understanding of the transferability of coopetition theory outside its traditional context, by bringing evidence of coopetition strategies between SMEs belonging to an alternative, fast growing and highly coopetitive industry.
    Original languageEnglish
    Title of host publicationBAM 2016 Proceedings
    PublisherBritish Academy of Management
    Number of pages25
    ISBN (Electronic)978-0-9549608-9-6
    Publication statusPublished - 8 Sept 2016
    Event30th Annual Conference of the British Academy of Management: BAM 2016 - Newcastle, United Kingdom
    Duration: 6 Sept 20168 Sept 2016


    Conference30th Annual Conference of the British Academy of Management
    Country/TerritoryUnited Kingdom
    Internet address


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