Notwithstanding the increasing interest in coopetition, relevant research is still composed of loosely connected themes with little contextual focus. Little attention has been paid to explain coopetition at multiple stages and levels, in various industries, and between micro-firms. This paper addresses these gaps by proposing a multi-level mechanism, unravelling the relationship between coopetition management, value co-creation, knowledge-enhancement, and superior performance achievement in micro-businesses. Using qualitative methods, we look at the non-high tech alpaca industry. Results reveal that the successful coopetition management in various coopetition stages, at an individual, organizational, and industry level, leads to value co-creation, knowledge-enhancement, and to the VRIO resources development, and thus drive positive outcomes for the individuals and organizations engaged and for the industry as a whole. This mechanism is influenced by industrial, market, and institutional factors.
- coopetition in micro-firmsvalue co-creationknowledge-enhancementUK alpaca industry