Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

Padmali Rodrigo, Hina Khan

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2014
    EventAcademy of Marketing Conference - Bournmouth, United Kingdom
    Duration: 7 Jul 201414 Jul 2014


    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom

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