COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Nigel Leroy Williams; Thi Hong Hai Nguyen; Gaicomo Del Chaippa; Giancarlo Fedeli; Philipp Wassler

doi:10.1080/13683500.2021.1963216

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Nigel Leroy Williams, Thi Hong Hai Nguyen, Gaicomo Del Chaippa, Giancarlo Fedeli, Philipp Wassler

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Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

Original language	English
Number of pages	15
Journal	Current Issues in Tourism
Early online date	16 Aug 2021
DOIs	https://doi.org/10.1080/13683500.2021.1963216
Publication status	Early online - 16 Aug 2021

Keywords

COVID-19 vaccine
vaccine hesitancy
vaccine confidence
protection motivation theory

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/13683500.2021.1963216

COVID 19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign a PMT segmentation analysisFinal published version, 1.86 MBLicence: CC BY-NC-ND

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abstract = "Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals{\textquoteright} voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.",

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AU - Fedeli, Giancarlo

AU - Wassler, Philipp

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AB - Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

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KW - protection motivation theory

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JO - Current Issues in Tourism

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COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Abstract

Keywords

UN SDGs

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