Creating a powerful new weapon in the battle against breast cancer

Judith Fletcher-Brown

Creating a powerful new weapon in the battle against breast cancer

Research output: Other contribution › Blog posts

Abstract

Judith’s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world.

Original language	English
Type	Blog post
Publisher	University of Portsmouth
Publication status	Published - 2 Jan 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.port.ac.uk/news-events-and-blogs/blogs/health-and-wellbeing/creating-a-powerful-new-weapon-in-the-battle-against-breast-cancer

1 Article

Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, J., Pereira, V. & Nyadzayo, M. W., 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.
Research output: Contribution to journal › Article › peer-review

Open Access
File
616 Downloads (Pure)

Cite this

@misc{a421f6ba23184c44be74ce00d5b5fe52,

title = "Creating a powerful new weapon in the battle against breast cancer",

abstract = "Judith{\textquoteright}s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world. ",

author = "Judith Fletcher-Brown",

year = "2022",

month = jan,

day = "2",

language = "English",

publisher = "University of Portsmouth",

address = "United Kingdom",

type = "Other",

}

TY - GEN

T1 - Creating a powerful new weapon in the battle against breast cancer

AU - Fletcher-Brown, Judith

PY - 2022/1/2

Y1 - 2022/1/2

N2 - Judith’s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world.

AB - Judith’s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world.

M3 - Blog posts

PB - University of Portsmouth

ER -

Creating a powerful new weapon in the battle against breast cancer

Abstract

UN SDGs

Access to Document

Fingerprint

Research output

Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness

Cite this