Creating a powerful new weapon in the battle against breast cancer

Judith Fletcher-Brown

Creating a powerful new weapon in the battle against breast cancer

Research output: Other contribution › Blog posts

Abstract

Judith’s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world.

Original language	English
Type	Blog post
Publisher	University of Portsmouth
Publication status	Published - 2 Jan 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://www.port.ac.uk/news-events-and-blogs/blogs/health-and-wellbeing/creating-a-powerful-new-weapon-in-the-battle-against-breast-cancer

Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, J., Pereira, V. & Nyadzayo, M. W., 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.
Research output: Contribution to journal › Article › peer-review

Open Access
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Cite this

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AB - Judith’s diagnosis came in 2010. Following a mastectomy, her sister took her on holiday to India where Judith learnt that the survival rate for breast cancer was only about 50 per cent – in the UK, it is 85 per cent. Also, India has the fastest growing incidence-rate of breast cancer in the world.

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Creating a powerful new weapon in the battle against breast cancer

Abstract

UN SDGs

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Research output

Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness

Cite this