Creating a powerful new weapon in the battle against breast cancer

Judith Fletcher-Brown

School of Strategy, Marketing and Innovation

Research output: Other contribution › Blog posts

1 Article

1 results

2018
Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, J., Pereira, V. & Nyadzayo, M. W., 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.
Research output: Contribution to journal › Article › peer-review

Open Access
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