Creative effectiveness: how is the magic judged?

    Research output: Contribution to conferenceAbstractpeer-review

    Original languageEnglish
    Publication statusPublished - 2020
    EventAmerican Academy of Advertising - (Originally to be San Diego, California) Virtual - Zoom (2020), San Diego, United States
    Duration: 21 Mar 202021 Mar 2020


    ConferenceAmerican Academy of Advertising
    Country/TerritoryUnited States
    CitySan Diego

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