Creative effectiveness: how is the magic judged?

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 2020
EventAmerican Academy of Advertising - (Originally to be San Diego, California) Virtual - Zoom (2020), San Diego, United States
Duration: 21 Mar 202021 Mar 2020


ConferenceAmerican Academy of Advertising
Country/TerritoryUnited States
CitySan Diego

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