Cultural and technological influences on global business

B. Christiansen (Editor), E. Turkina (Editor), Nigel Williams (Editor)

    Research output: Book/ReportBook


    Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm. © 2013 by IGI Global. All rights reserved.
    Original languageEnglish
    PublisherIGI Global
    Number of pages635
    ISBN (Electronic)9781466639676
    ISBN (Print)9781466639669
    Publication statusPublished - 2013


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