Abstract
Cultural values are an important consideration for brands in the Middle East, especially when advertising to Muslim consumers. While each country has their own guidelines to regulate advertising messages and prevent offensive products and services from being promoted, brands need to take cultural values into consideration when developing advertising for Muslim consumers across the region.
| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Editors | P. Baines, C. Fill, S. Rosengren |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Pages | 406-407 |
| Number of pages | 2 |
| Edition | 4 |
| ISBN (Print) | 978-0198748533 |
| Publication status | Published - 8 Dec 2016 |