Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: the role of perceived warmth

Gaetano Aiello, Raffaele Donvito, Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Virginia Vannucci, Giampaolo Viglia

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: the role of perceived warmth'. Together they form a unique fingerprint.

Business & Economics