Database marketing: a channel, a medium, or a strategic approach?

K. Fletcher, Colin Wheeler, J. Wright

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Fingerprint

    Dive into the research topics of 'Database marketing: a channel, a medium, or a strategic approach?'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Economics, Econometrics and Finance