Abstract
This essay is a case study based on Dazed Media, a company whose mission it is to become one of the world’s leading independent fashion and culture media brands. From the original inception of Dazed and Confused magazine in 1991 (created by Jefferson Hack and photographer Rankin), Dazed Media has grown to encompass an evolving network of premium digital channels and iconic print titles reflecting the company purpose and ethos: “becoming a lightning rod for cultural provocation – radically reframing international style culture.” (Dazed Media 2018)
| Original language | English |
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| Number of pages | 38 |
| Publication status | Published - 12 Mar 2018 |