Demand forecasting

Shabbar Jaffry, F. Asche

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


The subject of chapter 6 is demand forecasting. Using data from the National Statistics web site, Shabbar Jaffry and Frank Asche provide a step-by-step guide to constructing a model of demand and estimating its equation using the multiple regression procedure in the Excel spreadsheet. They explain how the estimated equation can be interpreted and how to use it to forecast future demand, using alternative assumptions about the movement of key variables. The chapter ends by explaining how to monitor the performance of a forecast.
Original languageEnglish
Title of host publicationEssential data skills for business and management
EditorsS. Hurd, J. Mangan
PublisherStatistics for Education
Number of pages12
ISBN (Print)9781872849836
Publication statusPublished - 12 Jul 2001


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