Designing research questionnaires for business and management students

Research output: Book/ReportBook

Abstract

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Original languageEnglish
PublisherSAGE Publications Ltd
Number of pages163
ISBN (Print)978-1446273579
Publication statusPublished - 10 Mar 2015

Publication series

NameMastering Business Research Methods

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