Developing new packaging for FMCG firms: an exploratory study

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2008
EventThe 2nd International City Break Conference: Business and Economic Research - Athens, Greece
Duration: 17 Oct 200820 Oct 2008

Conference

ConferenceThe 2nd International City Break Conference
Country/TerritoryGreece
CityAthens
Period17/10/0820/10/08

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