Deviation as a Key to Innovation: Understanding a Culture of the Future

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Deviation, fetishism and sexuality are often considered as
    emotive subjects that tend to be treated with amusement or
    disdain. Associating such concepts with technological innovation
    often instigates a reaction more akin to that of titillation,
    controversy and intrigue and has sometimes been dismissed
    outright. However, as this paper shows, deviation, fetishism and
    sexuality could prove to be fundamental factors in creativity and
    innovation. When consumers create their own technological
    innovations inspired by their personal predilections, arousal and
    preferences, new and unanticipated uses for technologies are
    being born. The role of deviation as a key to innovation must not
    be overlooked as it will contribute to our understanding of new
    intimacy, culture and the future of developing information and
    communications technologies (ICTs). Due to the multidisciplinary
    approach to this subject area there is a brief explanatory glossary
    that accompanies this contribution.
    Original languageEnglish
    Pages (from-to)141-152
    JournalForesight
    Publication statusPublished - 2004

    Keywords

    • Sexuality, Social deviance, Innovation

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