Digital advertising: measurement, metrics and future research agenda

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	SAGE Handbook of Digital & Social Media Marketing
Editors	Annmarie Hanlon, Tracy L. Tuten
Publisher	SAGE Publications Ltd
Chapter	26
Volume	1
ISBN (Print)	9781529752168
Publication status	Published - 1 Jun 2022

Access to Document

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title = "Digital advertising: measurement, metrics and future research agenda",

author = "Sarah Turnbull",

note = "Chapter does not have an abstract or a DOI",

year = "2022",

month = jun,

day = "1",

language = "English",

isbn = "9781529752168",

volume = "1",

editor = "Annmarie Hanlon and Tuten, {Tracy L.}",

booktitle = "SAGE Handbook of Digital & Social Media Marketing",

publisher = "SAGE Publications Ltd",

address = "United Kingdom",

}