The ubiquity of communication technologies has influenced the way we receive and process ‘information’. It is shaping the way that human societies interact and made it to distinguish between tittle-tattle and facts. Despite its many benefits it can also lead to social disengagement where ‘data’ is treated as information and ‘news’ can be untrue. In this paper I investigate if digitization is changing the nature of society and the way we behave. Using a Soft systems method, I explore the impact that digitization is having upon society and discuss the lessons learnt. The suggestion is made that using soft ideas might help receivers to gain a better appreciation of the material they access within the context in which it is expressed.
- appreciative inquiry method
- soft systems