Cognitive linguists have long been interested in analogies people habitually use in thinking and speaking, but little is known about the nature of the relationship between verbal behaviour and such analogical schemas. This article proposes that discourse metaphors are an important link between the two. Discourse metaphors are verbal expressions containing a construction that evokes an analogy negotiated in the discourse community. Results of an analysis of metaphors in a corpus of newspaper texts support the prediction that regular analogies are form-specific, i.e. bound to particular lexical items. Implications of these results for assumptions about the generality of habitual analogies are discussed.