Discovering the dark side of brand attachment: impulsive buying, obsessive-compulsive buying and trash talking

Psychology

• Attachment 100%
• Consumer Behavior 11%
• Research 11%
• Compulsive Behavior 5%
• Behavior 5%

Social Sciences

• Consumers 27%
• Anxiety 22%
• Research 11%
• Age 11%
• Customer 5%
• Deployment 5%
• Legislation 5%
• Practice 5%
• Surveys 5%
• Knowledge 5%
• Brand Management 5%

INIS

• surveys 5%
• management 5%
• regulations 5%