Dissonance in the food traceability regulatory environment and food fraud

Michail Bitzios, Lisa Jack, Sally-Ann Caroline Krzyzaniak, Mark Xu

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Central to the inquiry is whether the issue of dissonance in traceability legislation leaves gaps that might be exploited by those engaging in food fraud for economic gain.

We review the academic and professional literature to understand the implications for a hypothetical company manufacturing functional foods in the United Kingdom and trading globally, of the variances in traceability legislation across different domains in which they trade. We draw on concepts of creative dissonance from economic sociology to frame our discussion.

The paper suggests changes needed to reduce the constraints under which such companies function.

The paper will be of value to academics, food supply network organisations and industry regulators seeking to understand the additional risks and constraints placed on food businesses importing and exporting products where there is lack of harmony in international legislation.
Original languageEnglish
Title of host publicationIt’s a jungle out there - the strange animals of economic organization in agri-food value chains
EditorsLiesbeth K. E. Dries, Konstantinos Karantininis, Gaetano Martino, Jean Marie Codron, Stefano Pascucci
PublisherWageningen Academic Publishers
ISBN (Electronic)978-90-8686-844-5
ISBN (Print)978-90-8686-301-3
Publication statusPublished - 15 Mar 2017


  • regulation
  • functional foods
  • food supply chain


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