Does inflation mean the end of grocery brand loyalty?

Jo Peters, Jason Sit*, Will Higham

*Corresponding author for this work

Research output: Contribution to specialist publicationArticle


Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?
Original languageEnglish
Specialist publicationCanvas8 Report
Publication statusPublished - 14 Sept 2022


  • Retailing
  • Coping
  • Own label
  • Private Labels (PL)
  • Grocery shopping
  • Supermarkets
  • Brand loyalty
  • Switching behaviour


Dive into the research topics of 'Does inflation mean the end of grocery brand loyalty?'. Together they form a unique fingerprint.

Cite this