Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?
|Specialist publication||Canvas8 Report|
|Publication status||Published - 14 Sep 2022|
- Own label
- Private Labels (PL)
- Grocery shopping
- Brand loyalty
- Switching behaviour