Does inflation mean the end of grocery brand loyalty?

Jo Peters, Jason Sit*, Will Higham

*Corresponding author for this work

Research output: Contribution to specialist publicationArticle

Abstract

Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?
Original languageEnglish
Specialist publicationCanvas8 Report
Publication statusPublished - 14 Sep 2022

Keywords

  • Retailing
  • Coping
  • Own label
  • Private Labels (PL)
  • Grocery shopping
  • Supermarkets
  • Brand loyalty
  • Switching behaviour

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