Does inflation mean the end of grocery brand loyalty?

Jo Peters; Jason Sit; Will Higham

Does inflation mean the end of grocery brand loyalty?

Jo Peters, Jason Sit^*, Will Higham

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Contribution to specialist publication › Article

Abstract

Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?

Original language	English
Specialist publication	Canvas8 Report
Publication status	Published - 14 Sept 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Retailing
Coping
Own label
Private Labels (PL)
Grocery shopping
Supermarkets
Brand loyalty
Switching behaviour

Access to Document

https://www.canvas8.com/library/reports/2022/09/14/does-inflation-mean-the-end-of-grocery-brand-loyalty

Cite this

@misc{9a31aabae16c43d581afe8800bc5a308,

title = "Does inflation mean the end of grocery brand loyalty?",

abstract = "Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?",

keywords = "Retailing, Coping, Own label, Private Labels (PL), Grocery shopping, Supermarkets, Brand loyalty, Switching behaviour",

author = "Jo Peters and Jason Sit and Will Higham",

year = "2022",

month = sep,

day = "14",