Abstract
Since the economic recovery heavily depends on the population attaining herd immunity against the virus through the vaccination programme, understanding the factors that improve people's intentions to get vaccinated against COVID-19 is critically important for the hospitality and tourism industry. This research investigates whether travel desire can moderate the relationship between attitude towards COVID-19 vaccines and COVID-19 vaccination intentions. The proposed model was tested utilizing two sets of data collected from a total of 1,341 adults. The results of the study show that subjective norms and perceived risk are strong predictors of attitude towards COVID-19 vaccines. The effects of subjective norms and perceived vaccination risk on COVID-19 vaccination intentions are partially mediated by attitude towards COVID-19 vaccines. The findings show that the higher the travel desire individuals have, the stronger the effects of their attitude towards COVID-19 vaccines on COVID-19 vaccination intentions are.
Original language | English |
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Number of pages | 18 |
Journal | Journal of Hospitality Marketing and Management |
Early online date | 8 Jan 2022 |
DOIs | |
Publication status | Early online - 8 Jan 2022 |
Keywords
- attitude towards COVID-19 vaccines
- vaccination intentions
- perceived risk
- travel desire
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Dataset for 'Does travel desire influence COVID-19 vaccination intentions?'
Can, S. (Creator), Ekinci, Y. (Creator), Gursoy, D. (Creator) & Williams, N. (Creator), University of Portsmouth, 21 Jan 2022
DOI: 10.17029/7ee54eb4-7887-43df-a3aa-28a70cb180c8
Dataset
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