Dynamic pricing strategies: evidence from European hotels

Graziano Abrate, Giovanni Fraquelli, Giampaolo Viglia

Research output: Contribution to journalArticlepeer-review

Abstract

How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities. Pricing strategies were analyzed by means of descriptive statistics, box plots and econometric panel data techniques. The empirical results show that the inter-temporal pricing structure primarily depends on the type of customer, the star rating and the number of suppliers with available rooms.
Original languageEnglish
Pages (from-to)160-168
Number of pages9
JournalInternational Journal of Hospitality Management
Volume31
Issue number1
DOIs
Publication statusPublished - 1 Mar 2012

Keywords

  • hotel industry
  • dynamic pricing
  • customer heterogeneity

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