Dynamic pricing strategies: evidence from European hotels

Graziano Abrate, Giovanni Fraquelli, Giampaolo Viglia

    Research output: Contribution to journalArticlepeer-review


    How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities. Pricing strategies were analyzed by means of descriptive statistics, box plots and econometric panel data techniques. The empirical results show that the inter-temporal pricing structure primarily depends on the type of customer, the star rating and the number of suppliers with available rooms.
    Original languageEnglish
    Pages (from-to)160-168
    Number of pages9
    JournalInternational Journal of Hospitality Management
    Issue number1
    Publication statusPublished - 1 Mar 2012


    • hotel industry
    • dynamic pricing
    • customer heterogeneity


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