Editorial introduction to the special issue: Social Customer Journey – Behavioural and Social Implications of a Digitally Disruptive Environment  

Muhammad Akram, Yogesh Dwivedi, Mahmud Akhter Shareef, Zeeshan Bhatti

Research output: Contribution to journalEditorialpeer-review

Abstract

This editorial provides an overview of the Special Issue of Technological Forecasting & Social Change on "Social Customer Journey - Behavioural and Social Implications of Digitally Disruptive Environment" and collates insights from the papers accepted for inclusion in this special issue. Fifteen articles on a variety of topics relevant to this special issue have been accepted for publication. These articles examine the behavioural and social implications of a digitally disruptive environment from a variety of theoretical, contextual, and methodological perspectives.
Original languageEnglish
JournalTechnological Forecasting and Social Change
Publication statusAccepted for publication - 11 Oct 2022

Keywords

  • Customer Journey
  • COVID-19
  • Customer Engagement
  • Digital Disruption
  • Path to Purchase
  • Artificial Intelligence

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