Abstract
This research aims at examining the effectiveness of the environmental sustainability message framing on tourists’ pro-environmental behaviour. The current research employs a between subject design experimental approach to assess the direct effect of message framing on the tourist’s pro-environmental behaviour as well as the underlying mechanism behind such an effect. Hence, the study examines whether collective efficacy and brand identification mediate the relationship between message framing and the tourist’s pro-environmental behaviour intentions, as well as the moderating role of the tourist’s collectivism in these relationships.
| Original language | English |
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| Publication status | Published - 5 Sept 2023 |
| Event | British Academy of Management (BAM) 2018 Conference - University of Sussex, Brighton, United Kingdom Duration: 5 Sept 2023 → 6 Sept 2023 https://www.bam.ac.uk/events-landing/past-conferences/bam2023-conference.html |
Conference
| Conference | British Academy of Management (BAM) 2018 Conference |
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| Country/Territory | United Kingdom |
| City | Brighton |
| Period | 5/09/23 → 6/09/23 |
| Internet address |