Software startups bring innovative products to the market. However, such innovation is at the cost of highly educated guesswork about customer expectations and quick decision making by persons responsible for strategic planning and implementation. It is therefore of interest to understand the challenges and practices faced by startups that aim to release something innovative in selected market segments. Hence, this chapter investigates the challenges faced by entrepreneurs of startups and the practices they follow to become successful. The specific challenges explored include (1) how startups handle software evolution, (2) challenges faced in releasing products to the market, and (3) the state of affairs of software engineering in startups. Results indicate that despite guidance and support in terms of well-known and documented development methods, practitioners find it difficult to implement and apply these in practice. They must quickly evolve their products to sustain in the market, and the market is highly uncertain, which makes the complete process highly probabilistic.
|Title of host publication||Emerging Technologies for Innovation Management in the Software Industry|
|Editors||Varun Gupta, Chetna Gupta|
|Number of pages||6|
|ISBN (Print)||9781799890591, 9781799890607|
|Publication status||Published - 1 May 2022|
- start ups