| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Effective Marketing in Contemporary Globalism |
| Place of Publication | Hershey, PA |
| Publisher | IGI Global |
| ISBN (Print) | 978-1466662209 |
| Publication status | Published - 2014 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- reverse logistics
- marketing
- contemporary globalism
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