Ethical Marketing in Singapore, Malaysia, and Thailand

B. Nguyen, C. H. S. Chen, Meng Shan Wu, T. C. Melewar

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationEthical and Social Marketing in Asia
    EditorsBang Nguyen, Chris Rowley
    PublisherChandos Publishing
    ISBN (Print)978-0081000977
    Publication statusPublished - 15 Feb 2015

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