Ethical Marketing in Singapore, Malaysia, and Thailand

B. Nguyen, C. H. S. Chen, Meng Shan Wu, T. C. Melewar

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationEthical and Social Marketing in Asia
EditorsBang Nguyen, Chris Rowley
PublisherChandos Publishing
ISBN (Print)978-0081000977
Publication statusPublished - 15 Feb 2015

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