Original language | English |
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Title of host publication | Ethical and Social Marketing in Asia |
Editors | Bang Nguyen, Chris Rowley |
Publisher | Chandos Publishing |
Edition | 1st |
ISBN (Print) | 978-0081000977 |
Publication status | Published - 15 Feb 2015 |
Ethical Marketing in Singapore, Malaysia, and Thailand
B. Nguyen, C. H. S. Chen, Meng Shan Wu, T. C. Melewar
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review