Examining employees' preference toward telecommuting with emphasis on women employees

The increasing role of women in social and economical activities expands their contributions to urban traffic. Telecommuting as an approach in Transportation Demand Management (TDM) can play an important role in lessening or redistributing peak hour trips. In this study, telecommuting by focusing on women employees’ characteristics is examined. The sample used in this research has been obtained from the survey at seven organizations in Tehran, Iran. Three discrete choice models are generated based on collected data. Using binary logit and ordered probit models, women employees' preferences towards telecommuting and their preferences of working from home or local offices as well as the frequency of doing telecommuting are modelled. Moreover, marginal effects are discussed for each model. Results indicate the significance of the effects of telecommuting for women. More attention should be given to women's profession characteristics, their commuting specifications, and their personal and social characteristics.