Exploration of location-based services adoption

Brad Mckenna, T. Tuunanen, L. Gardner

    Research output: Contribution to conferencePaperpeer-review


    As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This paper discusses a controlled experiment to explore aspects of user perceptions of their use of location-based services. This study examines a location-based service prototype experiment and analysis based on the UTAUT model. The results show significant indicators that suggest behavior patterns of early adopters of location-based services are being observed. We discuss these influences and attempt to explain their significance. Moreover, more curiously we discuss why some of our model was unsupported and postulate why.
    Original languageEnglish
    Publication statusPublished - 2011
    Event44th Hawaii International Conference on System Sciences - Koloa, Kauai, Hawaii
    Duration: 4 Jan 20117 Jan 2011


    Conference44th Hawaii International Conference on System Sciences
    CityKoloa, Kauai, Hawaii


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