Exploring clustering techniques for analyzing user engagement patterns

Andreas Kanavos*, Ioannis Karamitsos, Alaa Mohasseb

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Social media platforms have revolutionized information exchange and socialization in today's world. Twitter, as one of the prominent platforms, enables users to connect with others and express their opinions. This study focuses on analyzing user engagement levels on Twitter using graph mining and clustering techniques. We measure user engagement based on various tweet attributes, including retweets, replies, and more. Specifically, we explore the strength of user connections in Twitter networks by examining the diversity of edges. Our approach incorporates graph mining models that assign different weights to evaluate the significance of each connection. Additionally, clustering techniques are employed to group users based on their engagement patterns and behaviors. Statistical analysis is conducted to assess the similarity between user profiles, as well as attributes such as friendship, following, and interaction within the Twitter social network. The findings highlight the discovery of closely linked user groups and the identification of distinct clusters based on engagement levels. This research emphasizes the importance of understanding both individual and group behavior in comprehending user engagement dynamics on Twitter.
Original languageEnglish
Article number124
Number of pages22
JournalComputers
Volume12
Issue number6
DOIs
Publication statusPublished - 19 Jun 2023

Keywords

  • clustering
  • community analysis
  • graph mining
  • hemophilia
  • social media
  • Twitter
  • Twitter analytics
  • user engagement

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