Exploring the role of innovativeness and opinion leadership in diffusion

Xiaohui Shi, Kiran Fernandes

    Research output: Contribution to journal › Article › peer-review

    225 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Exploring the role of innovativeness and opinion leadership in diffusion'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Economics, Econometrics and Finance

    Computer Science

    Psychology